In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. Nevertheless, the rise of digital technologies has shifted viewer habits. To effectively engage with contemporary viewers, TV news outlets must adopt innovative advertising strategies that effectively integrate traditional television with digital feat

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a massive advertising landscape. With millions journeying daily, these packed carriages offer businesses an unparalleled opportunity to reach their target audience. From eye-catching posters to innovative designs, advertisers are utilizing the unique dynamics of